The right bath towels and robes make every shower and bath feel like a luxurious spa. Whether you’re shopping for a new set to replace worn ones or a plush robe to add to your guest bathroom, it’s important to choose a soft, absorbent fabric that stands up well over time. There are many factors that affect towel quality, including the type of material, thickness like cotton or modal, and weave construction like terry or waffle. Go here

A high-quality towel should be soft on the skin, but also have some stretch to it so you can wrap yourself in comfort while drying off. Fabric strength is another important factor, and it’s influenced by the fiber content and how tightly the material is woven. For example, long-staple and extra-long-staple cotton have longer fibers and are more resistant to fraying or pilling. Other factors that can affect durability include how the towel is hemmed and whether it uses cotton-rich thread and dyes.

The Rise of Personalized Towels: A Trend Worth Trying

Some brands offer a variety of options for customization, including monograms and colorways. This set from Kassatex is a top pick among interior designers we spoke to, with one describing it as “a hotel-quality towel.”

The 100% organic cotton towels feature a dobby border and come in a variety of colors, including the light blue that Okin uses in her master bath. They’re also Oeko-Tex certified, and the company offers a 60-day free return policy. Another bestselling option is this set from Baina, which is made with an Oeko-Tex 100-certified blend of organic cotton and sustainable bamboo fibers and comes in two colorways with either a diamond or cable design.