The most important aspect of your website isn’t how much traffic it gets, but how many of those visitors actually convert into paying customers. A conversion rate of over 3% is generally considered to be good, but the top 10% of websites in a given industry often have conversion rates of 10 percent or more.
The key to Increase website conversions conversions is understanding what makes a visitor want to purchase and then finding ways to make that process as easy as possible for them. This is the goal of CRO, or Conversion Rate Optimization.
Some of the best strategies for improving website conversions are based on direct feedback from your visitors. Using tools like Hotjar or Google Analytics can help you identify barriers to conversion. Often, the biggest barrier to conversion is a lack of trust. Adding security and trust badges like payment gateways, third-party verification, or return policies can help build trust and ease the shopping experience for your visitors.
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Great website design and copy are also essential for converting visitors. A website’s design should draw visitors in visually, and its copy is the voice that communicates the value of your product or service. Adding a monetary incentive (such as free shipping or a discount code) to your offer can be a powerful way to increase website conversions. Just be sure to clearly communicate the value of the incentive and how to redeem it. For example, using a call-to-action such as “Enter promo code now” can be more effective than simply writing “Sign up to receive our weekly newsletter.” The latter approach could be perceived as spammy.…