Whether you run an agency or do your SEO work in-house, SEO ranking reporting is an essential component of any digital marketing strategy. By creating and delivering quality SEO reports, you can keep clients informed about their campaign’s progress and demonstrate the value of your services.
Mastering SEO Ranking Reporting: A Complete Guide for Dental Practices
A quality SEO report should include metrics that align with your client’s business goals and highlight opportunities for improvement. To ensure that the information you share is understandable to all stakeholders, use clear language and provide helpful definitions of technical terms. Additionally, consider including relevant contextual elements that will help you tell a story about the data being reported. For example, if one of your clients has seen a dramatic increase in organic traffic, explain the steps you took to achieve that growth and recommend strategies for continued success.
To get the most out of your SEO reporting, make sure that your tool of choice can track keywords and provide insights on both the keyword level and page level. For example, Ahrefs’ site explorer provides a detailed history of keyword rankings to give you insights into why a keyword may have moved up or down over time. It also allows you to monitor the performance of competitors to stay ahead of them or adapt your SEO tactics.
By implementing the tips outlined in this article, you can improve the effectiveness of your SEO reports and drive better results for your clients. Try out SE Ranking’s free report templates in our Report Builder tool to see how easy it is to create and send high-quality SEO reports to your clients.…